Ready for Good Times & Tan Lines? 


MONDAY, APRIL 16

MONDAY Breakfast Keynote
9am – 10am
OMNI :: Nueces A & B

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Chris Smith
Writer and Creative Director, The Richards Group

"They’re Rooting for You: Turning Your Clients into a Friendly Audience"

Christopher Smith is a writer and creative director at The Richards Group in Dallas, Texas. In his more than two decades in advertising, Chris has written for clients including Motel 6, Famous Footwear, The Home Depot, Famous Footwear, Zales, H-E-B, Central Market, BMW, TGI Fridays, LaQuinta, and dozens more. He’s collected shiny paperweights from the One Show, Clios, Effies, the Dallas Society of Visual Communications, the American Advertising Federation, the London International Awards, and the Association of Music Producers. He has also won seven Radio Mercury Awards, including (as creative director) the Grand Prize, twice. His work has been featured in Communication Arts, Print, Graphis, Advertising Age, The Wall Street Journal, and more. In July of 2015, he was named to Adweek’s Creative 100: America's Most Inventive Talent in Marketing, Media and Tech.


MONDAY, APRIL 16

Concurrent Workshops for professionals • 10:30am – 11:30am
OMNI :: Laguna Madre • OMNI :: Aransas • OMNI :: Matagorda


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Wendy Buskop
Copyright &Patent Attorney

"Copyright Without an Attorney"

A Registered Copyright protects the expressions of original works of authorship. Copyrights are fairly easy to register in the United States; the process has only three steps. First you go to copyright.gov and fill out an application. Next you make a payment according to the type of copyright you are trying to register. Lastly, you submit a copy of the work you want copyrighted. After completing these three steps an examiner will go over your application and decide if the work you want copyrighted meets all of the legal requirements, if it does, you’ve got yourself a Federally Registered Copyright.

 


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Nancy Miller
TAMU-CC Graphic Design Program Coordinator & Assistant Professor

"Design-driven, user-friendly, and performance focused. Build your site with Squarespace."

So easy, Keanu Reeves can do it! 

Squarespace was designed with the do-it-yourself user in mind, making it notably easy to maintain and update your website, on your own, long after the project has successfully completed. Squarespace templates are beautifully and thoughtfully designed to incorporate cutting edge UI/UX best practices, which means your website will have the best of the best in “form and function” baked right in. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.

These are just a features and benefits of Squaurespace and why it is the website solution you are looking for. Join Nancy’s break-out session to learn more about this exciting web platform and nothing about Keanu Reeves.


MONDAY Keynote Lunch
noon – 1:30pm
OMNI :: Corpus A & B

   Clients: Chipotle, Zappos, Ford & More

Clients: Chipotle, Zappos, Ford & More

Timothy Goodman
NYC Illustrator, Graphic Designer, Art Director, Author

"You Gotta Make a Lot of Stuff Before You Can Make Stuff Like Yourself"

Timothy Goodman is constantly trying to find meaning in his work. But what defines meaning? He believe’s the greatest joy he can have as a designer is connecting to another human through his work. After working in publishing, branding, and tech, he now spends his days drawing, writing, and making weird stuff for the internet and for clients all over the world. He tries to approach design as a practice, not as a profession. Join Timothy as he talks about where he’s been, where he’s at, and how he’s trying to redefine what it means to work in this industry. 


Concurrent Workshops for Professionals • 1:45pm – 2:45pm
OMNI :: Laguna Madre • OMNI :: Aransas • OMNI :: Matagorda

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Wendy Buskop
Copyright &Patent Attorney

"Copyright Without an Attorney"

A Registered Copyright protects the expressions of original works of authorship. Copyrights are fairly easy to register in the United States; the process has only three steps. First you go to copyright.gov and fill out an application. Next you make a payment according to the type of copyright you are trying to register. Lastly, you submit a copy of the work you want copyrighted. After completing these three steps an examiner will go over your application and decide if the work you want copyrighted meets all of the legal requirements, if it does, you’ve got yourself a Federally Registered Copyright.


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Dr. Steven Seidel
Professor of Psychology

Working Smarter to Achieve Better Work, Health, and Life Outcomes”

More than half of Americans are not fully satisfied with their jobs. No surprise, lower happiness at work is associated with lower productivity and increased risks of chronic health conditions.  This breakout session will open with a discussion of the Psychology of Happiness and then focus on the roles of work-life balance, autonomy, and good social networks in maximizing positive work and life outcomes.  Strategies for how to work smarter to achieve increased work satisfaction and happiness (not to mention living longer) will be offered.  

Steven D. Seidel, Ph.D.
Dr. Seidel has been teaching Psychology classes for over 25 years at Texas A&M University-Corpus Christi.  He has served in an administrative role for over 15 of those years.  His research interests have focused on processes related to maintaining satisfaction and happiness in relationships and in work.


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Chris Smith
Writer and Creative Director, The Richards Group

"Storytelling in 60 seconds or (Much) Less: Making Short Ads Work Like Long Movies.”

Christopher Smith is a writer and creative director at The Richards Group in Dallas, Texas. In his more than two decades in advertising, Chris has written for clients including Motel 6, Famous Footwear, The Home Depot, Famous Footwear, Zales, H-E-B, Central Market, BMW, TGI Fridays, LaQuinta, and dozens more. He’s collected shiny paperweights from the One Show, Clios, Effies, the Dallas Society of Visual Communications, the American Advertising Federation, the London International Awards, and the Association of Music Producers. He has also won seven Radio Mercury Awards, including (as creative director) the Grand Prize, twice. His work has been featured in Communication Arts, Print, Graphis, Advertising Age, The Wall Street Journal, and more. In July of 2015, he was named to Adweek’s Creative 100: America's Most Inventive Talent in Marketing, Media and Tech.


TUESDAY, APRIL 17

TUESDAY Breakfast Keynote
8:30am – 10am
OMNI :: Corpus A & B

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Ashton Gary
Director of Digital Strategy at Goodway Group

"People-Based Marketing"

Still not shore if people-based marketing can actually deliver on 1:1 connections between you and your customers? Seas the day! We’re sharing how this growing trend impacts the customer experience across every touchpoint and why you need to activate a better data-driven strategy today. No pier pressure, but this is the can’t miss session of your day.

As the Director of Digital Strategy at Goodway Group, Ashton keeps a watchful eye on emerging trends and partners in the industry. With over a decade of agency and media experience, he has helped Goodway Group become the leading independent programmatic buying firm, which was recently listed #8 on Fortune’s 100 Best Medium Workplaces. A Texas native, he received his Bachelor’s in Business Administration and Marketing from Texas Tech University. In his down time, you can find him working on his old craftsman home that needs constant attention.

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Concurrent Workshops for Professionals • 10am – 11:30am
OMNI :: Laguna Madre • OMNI :: Aransas • OMNI :: Matagorda

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Amy Schmittauer Landino
Globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant.

"How to Create Video that Gets Attention"

Do you need a video strategy that cuts through the noise? There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Amy Schmittauer is a business owner, YouTuber and best selling author of the book Vlog Like a Boss: How to Kill It Online with Video Blogging. Discover her blueprint for personal connection through "vlogging" with actionable tactics that will position you as the leading resource in your field, and more importantly activate a rabidly-loyal community who will stay with you for a lifetime.

After this session you will be able to: 
- Kick off your videos strongly so that viewers want to stay
- Discover the tricks of every social network to achieving more viewers
- Leverage the secret to video so you’ll make something worth sharing every time


She vlogs at YouTube.com/AmyTV where she coaches people to go after what they want in life and leverage video storytelling to make it happen. Owner of two creative companies—Aftermarq and Vlog Boss Studios—Amy speaks to and consults with a global clientele about leveraging online communication for increasing brand awareness. In her best selling book Vlog Like a Boss: How to Kill It Online with Video Bloggingshe shares her collection of strategies and tactics to help you create video that gets the attention you deserve. Amy has been a speaker for business and marketing events all over the world and has had her work featured on media channels such as PR Daily, Content Marketing Institute, Huffington Post, Inc, Entrepreneur, and many more.


 David Tong 

David Tong 

David and Zsu, Culture Pilot

"That SH!T Has Saled – Storyframing: Effective Photography in Branding and Advertising"

David Tong • Digital Strategy + Photography at Culture Pilot
As a digital strategist, I create solutions by constructing a path marked with business, brand, creative, and growth goals. As a photographer, I capture that single moment that communicates a defined concept.

 Zsu Wekler

Zsu Wekler

Zsu Wekler • Brand Strategist at Culture Pilot
As a brand strategist I’m a rightbrained strategist and a leftbrained creative. I am here to bridge the gap between design and business strategy. I have experience in marketing, branding, strategy and company culture development.


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Ashton Gary
Director of Digital Strategy at Goodway Group

"Consumer Trends and Advertising in the Digital Age"

In traditional media, the company with the biggest ad budget usually wins. Simply put, they can reach more people than the little guys. Programmatic advertising has changed all that, giving even the smallest companies the chance to reach and win the right customers online. With consumer attention moving away from traditional sources and turning to electronic devices, it’s more important than ever for you to develop an audience-first approach based on the latest data science ad tech analytics platforms.


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Exclusive Kendra Scott Pop-Up 11am-12:30pm & 1:30-2:30pm
OMNI :: Corpus A Pre-Function Area
Benefiting New Day Port A Fund 
$10 Admission Donation at the door to the AAF-CC Yvonne Olvey Student Education Scholarship Fund
for non-conference attendees

 

Pop Up Sponsored by
Jodi Steen, builder of Newport Custom Homes
"Rebuild with Confidence”


TUESDAY Keynote Lunch
noon – 1:30pm
OMNI :: Corpus A & B

Cheryl Mills Knight

Cheryl Mills Knight
Brand Director, Kendra Scott LLC

"Family, Fashion & Philanthropy"

Cheryl Mills Knight is the Brand Director at Kendra Scott, LLC and is one of the “Original 7” joining forces with Kendra Scott in 2005. She has helped grow Kendra Scott from a local startup to a global, billion-dollar brand. Cheryl pours her heart and soul into the brand, creating and shaping the brand strategy and experience and its pillars of Family, Fashion & Philanthropy. 

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